(E-BOOK) Bundelkhand Developing a Marketing Strategy for Fisheries Intervention aiming at Livelihood Promotion in Bundelkhand Region of India

(E-BOOK) Bundelkhand Developing a Marketing Strategy for Fisheries Intervention aiming at Livelihood Promotion in Bundelkhand Region of India

CONTENTS

Abbreviations And Acronyms........................................................................3
1 Executive Summary.....................................................................................4
2 About The Study........................................................................................9
2.1 Inland Fisheries And Livelihoods In India................................................9
2.2 Initiatives Of Oxfam In Bundelkhand Region Of India..............................9
2.3 Context Of The Study ............................................................................10
2.4 Vrutti Livelihood Resource Centre..........................................................10

2.5 Study Objectives......................................................................................11
2.6 Scope & Methodology.............................................................................12
3 Findings Of Literature Review.....................................................................13
3.1 Inland Fisheries In India ..........................................................................13
3.2 Freshwater Fish Market In India .............................................................14
4 Existing Value Chain...................................................................................15
4.1 Predominant Inland Fish Value Chains In The Project Area...................15
4.2 Current Marketing Practices By Cooperatives .......................................15
4. 3 Activities, Actors And Enterprises............................................................17
4.4 Key Actor – Commission Agent Cum Trader ............................................19
4.5 Key Actor – Retailers.................................................................................20
4.6 Bds Providers............................................................................................20
4.7 Experience Across Cooperatives In Marketing .........................................21
5 Findings Of The Study..................................................................................22
5.1 Consumer Profile & Fish Markets.............................................................22
5.2 Market Channels .....................................................................................23
5.3 Margins ...................................................................................................25
5.4 Market Potential......................................................................................27
5.5 Role & Involvement Of Women ..............................................................29
5.6 Gap In Market Access..............................................................................30
5.7 Gap In Capacities Of Fishing Communities..............................................32
6 Recommendations.....................................................................................33
6.1 Summary Findings..................................................................................33
6.2 Proposed Marketing Strategy ................................................................34
7 Risk Factors................................................................................................36
8 Limitations Of The Study ..........................................................................37
Annexure 1: Profile Of Respondents............................................................38

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